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Legendary Toshiba officially ends laptop sales

10 May 2021

Unofficial translation, from Technology portal VOSVETE IT

A well-known Japanese company that has dominated the market over many years is quitting. It transferred its stake in the Notebook division to Sharp.

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The Japanese company Toshiba is well known to every enthusiast of electronics. In recent years, one of the most popular brands of computers and laptops in the world, the company now announces its withdrawal from the market along with its laptops. After a commercially unsuccessful second decade in this millennium, the company decided to sell the entire stake in its laptop Dynabook division, which is now officially and exclusively owned by Sharp.

Famous brand leaves the market

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Toshiba occupied a leading position among the largest and most popular manufacturers of computers and laptops in the 90s and early 2000s. Back in 2011, the company reported fairly decent sales of 17.7 million PCs and laptops sold, but in just six years, the brand's sales have plummeted to record low sales of only 1.4 million units sold.

Following this dramatic downturn, Toshiba decided to sell a majority stake in its notebook-focused Dynabook division, for which Sharp paid US$36 million. However, after another two unsuccessful years, the company decided to get rid of even the remaining share, so that in June it exercised its right to renounce the role of the majority owner. Thus, from now on, Dynabook is a wholly owned subsidiary of Sharp.

What is the reason for the failure?

The answer to this question is quite clear and logical. With the advent of new technologies, Toshiba could no longer keep up with its competitors. Major competitors such as Apple, Lenovo, Dell and others have been able in recent years to bring to the market the latest generation of ultrabooks, which Toshiba devices could not compete with. From a former leader in the laptop and computer market, Toshiba has turned over the years to an outsider who, however, will surely remain in the hearts of most tech enthusiasts.

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