A video testimonial service for business: how to collect 'thank you' from happy customersThis tool is for a business owner who wants to make a video testimonial for his/her company at low cost and effectively. One part is devoted to why such videos are important, and why they usually deliver better results than text reviews. An important section is how to ensure your videos are regarded as credible and trustworthy. In the end, Bizpages offers a tool to create and publish videos containing clients' testimonials quickly and at a minimal cost.
* Further in the text VT stands for Video Testimonial
Why use a customer testimonialEvery business wants to tell its potential customers how successful it has been and why clients liked it and now they want to keep buying from it. The most credible and natural way to do so is to ask what existing customers have to say.
A happy client is easy to ask for a favor: s/he would be willing to say good words about a high-quality product, service, or activity delivered by the business and tell about good experiences from interacting with the brand.
Any professional business person knows how extremely important is to collect, process, and publish good reviews from every contented client. Such work adds to the offline and online reputation and helps build the trust and credibility of the company among future clients.
Text vs. videoThere are basically two most common methods or forms to collect customer opinions: a text form and video form. Let's see the advantages and downsides of each:
How to Get a 100% Authentic and Credible OpinionThe VT, like almost any other extremely popular and effective tool, have been severely abused by irresponsible business owners and those they hired to make fake video reviews. As the number of such scam reviews grew, many bona fide businesses have turned away from this useful client attraction method.
There are simple ways to stand out from the crowd and send a clear message to your visitors that the opinions from other people are credible.
Method 1: Locations and Views in the VideoAs the representative of the business that creates the video, you should ask your satisfied client to make the video with a location in the background that clearly shows its origin. Here is a good example of such: an Italian family who visited a country, share their experiences when they get back to their homeland, and the background of the clip (a beautiful sea landscape) is absolutely convincing that the review is not a fake.
Method 2: Language and AccentIf your clients are from another country, ask them to tell about your business in the video in their native language: just a few words would be sufficient while the rest can be in English or your desired language.
Method 3: Dates and DetailsAsk your client who would make the record to mention the dates when the business interaction took place and particular details of the product or service that they bought. In this way, all your videos are following each other as a timeline. This tells your visitors that yours is a sustainable business and it has been staying as such over years.
Method 4: Add More MediaWhen you make the visual media, add photos or clips that best describe your product, service, or activity. The idea is that a legitimate and live business always has lots of such photo and video proofs at hand that are hard to falsify.
Text or Video Format: Which is Better for SEO?How does a text containing a client review impact your SEO? Well, you definitely want to publish your text review on a visible page inside your website. The text written by someone else is raw, that is, it is provided 'as is' without any SEO optimization. You cannot be sure that such a text would improve or deteriorate your SEO positions in search engines.
On the contrary, an embedded video makes no or little effect on your page text. You can add a one-hour-long video and your webpage size remains unchanged. Moreover, if needed, you can write your own text description for the video, which can be well optimized and relevant to the overall theme of your webpage.
Another excellent feature of the video format is that it keeps your visitor on the page much longer than if it was with a text. This is an extra benefit for search engines that measure the bounce rate of your page. This indicator shows how long a visitor typically stays on your page: the longer is the time, the better for the rankings.
Marketing BenefitsAs the two main goals of any marketing campaign are to find new and retain old customers, the VT tool can serve both perfectly well. You can ask a happy client for a favor of making a short cellphone video to tell the world why and how the business did well to satisfy the client's needs.
Making such a video is a nice after-sale activity that makes the client feel important and valued, and that his/her opinion is appreciated. Also, it is a good chance to express the gratitude which is free of charge. People like free stuff, and they like to be generous especially when it costs nothing to them.
One even more important marketing magic this tool does is persuading a new customer that s/he found a trustworthy and credible business that is eager to meet all requirements. Video reviews are better trusted because there is a real person in the video telling the story. Making such a video requires more effort than just writing a few lines of text in a traditional textual review, and customers understand this perfectly.
Also, if the VT is well designed and looks professional, it is visually more comfortable and pleasing to watch a nice clip than read a text. Visual media is perceived as a more sophisticated, state-of-the-art tool in which the business invested its time and money.
How to make it at a lower costTraditional VT services offer an upper-end product that involves shooting a professional video clip with a script to follow, operator's work, digital effects, and the client in the focus as a movie star. While such a product is definitely a great tool to attract new customers, only a few businesses can afford it as the cost may go up to hundreds or even thousands of dollars per video.
Regular small or medium business owners will definitely find this price too high and they would prefer to use other tools such as text reviews. This is even more so because a typical business needs several VTs to make it look solid. For a good-looking testimonial page, there must be at least three or more videos. As time goes by, the company may need to create new, more recent videos to demonstrate that the business is alive.
Bizpages comes up with a tool that is called Light Video Testimonials that can be used by virtually any business, be it small, medium, or big. See advantages below:
Create a Light Video Testimonial NowFind below a tool to create required videos professionally, quickly and at an affordable cost. See what is needed to start:
What Bizpages will deliver in the video
ExamplesSee below the videos with real clients' testimonials that we have created and published for listed businesses on Bizpages.
Free ConsultationIf you still have questions, use the form below to contact us for a free consultation or quote.