In recent years, the development of on-line technologies has led to a completely new and innovative relationship between clients and suppliers in almost every consumer sector. In search of the best price and quality, today’s buyers are wiser and better informed than they have ever been. In the last 10 years there has been a revolution in the ways that consumers search for and choose products and services. Suppliers advertise and sell their products and services in a completely different way too. The property industry is no exception to this global trend. Property agents and providers of property-related services are adapting their approach to customer service and marketing in order to keep up. The traditional model of a real estate agency has become less effective and these days clients require quality at a fair price.
The role of the real estate agent
The role of the real estate agent is still important in a property transaction. You need one for a successful deal. Nowadays an agent is much more than just an intermediary who earns commission by connecting buyers with sellers. Now they are expected also to be invaluable experts, consultants and advisors.
A revolutionary approach
One of the many recent innovations in our industry is the so-called "hybrid" real estate agency model. It has been implemented successfully in a number of countries around the world for more than 5 years, including the United Kingdom, Australia and USA. In 2017 several leading property experts in Bulgaria were inspired by the revolutionary approach each with vast experience in their local market and created SUPRIMMO.
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