Prime Meridian Direct is part of a well-established financial services group. Our products include life cover, hospital insurance and car insurance, all of which have been designed to provide all South Africans with sound insurance cover that is affordable, easy to understand, obtainable and relevant to their needs. Covering the biggest day-to-day risks at the lowest price remains central to our corporate objectives through a product and service offering that includes all of the muscle and none of the fat that similar mainstream insurance companies offering life cover, hospital insurance and car insurance include.
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